Q2 2024 Market Analysis Report for Jadeite (Dou Zhong)

Q2 2024 Market Analysis Report for Jadeite (Dou Zhong)

I. Market Overview and Price Trends

In Q2 2024, the overall jadeite market showed a steady upward trend, with "Dou Zhong" jadeite, as the main force in the mid-range market, demonstrating strong resilience and certain growth potential. Influenced by macroeconomic recovery, sustained consumer enthusiasm for traditional cultural and artistic investments, and tightening supply of raw jadeite, the price of Dou Zhong jadeite, after a period of consolidation at the beginning of the year, began to gradually rebound this quarter.

Price Range and Fluctuation:

* Ordinary Dou Zhong (bracelets, pendants): Prices mainly ranged from 1,500 RMB to 8,000 RMB/piece. Compared to the previous quarter, prices increased by an average of 3% - 5%. Among them, ordinary Dou Zhong with better appearance and finer texture saw a more significant increase of 5% - 8%.
* Mid-to-high-end Dou Zhong (better clarity and color): Prices ranged from 8,000 RMB to 30,000 RMB/piece. This category performed exceptionally well this quarter, with average price increases of 5% - 10%, and some exquisite pieces even saw increases exceeding 12%.
* Dou Qing Zhong, Dou Lu Zhong (richer color): Prices ranged from 5,000 RMB to 25,000 RMB/piece. Prices increased by 4% - 7%.

Trading Volume:

This quarter, the trading volume of Dou Zhong jadeite, both online and offline, increased. Online platforms (such as Taobao, JD.com, live streaming e-commerce) saw a quarter-on-quarter increase of approximately 10% - 15% in trading volume, while offline physical stores and professional exhibitions saw an increase of about 8% - 12%. The total estimated trading volume reached 120 million - 150 million RMB (for Dou Zhong jadeite category only).

II. Price Comparison by Quality Grade

Due to its coarser crystal grains and relatively lower transparency, the price of Dou Zhong jadeite is primarily influenced by factors such as color, carving, flaws, and shape/size.

* Ordinary Dou Zhong (coarse texture, colorless or light color): 1,500 RMB - 5,000 RMB/piece. Primarily for daily wear, with lower collection value.
* Fine Dou Zhong (finer crystal grains, clean texture): 5,000 RMB - 15,000 RMB/piece. This type of Dou Zhong has a large circulation in the market and offers a relatively high-cost performance.
* Dou Qing Zhong / Dou Lu Zhong (bright, even color): 8,000 RMB - 25,000 RMB/piece. Color is its main selling point; if the clarity can reach ice-dou or glutinous-dou, the price will be higher.
* Ice Dou Zhong / Glutinous Dou Zhong (better clarity, certain transparency): 15,000 RMB - 30,000 RMB/piece and above. This type of Dou Zhong is close to glutinous or ice-glutinous jadeite and has high wearing and collection value.

III. Market Trend Analysis and Forecast

* Continued Demand Growth: With increasing consumer awareness of jadeite culture and the strengthening purchasing power of the middle class, Dou Zhong jadeite, as the main force for entry-level and mid-range consumption, will maintain stable market demand.
* Clear Trend towards Quality: Consumers' aesthetic and quality requirements for jadeite are increasing, leading to strong demand for Dou Zhong jadeite with excellent "clarity, color, and craftsmanship." The price increase of ordinary low-end Dou Zhong will be lower than that of exquisite Dou Zhong.
* Increased Importance of Online Channels: Live streaming e-commerce, short video platforms, and other new media will continue to promote the popularization and sales of jadeite. The convenience and transparency of online transactions will attract more young consumers.
* Impact of Tightening Raw Stone Supply: Changes in Myanmar's jadeite mining policies and concerns about resource depletion will long-term support jadeite prices, especially for mid-to-high-end Dou Zhong.

Forecast: It is expected that in the second half of 2024, the Dou Zhong jadeite market will continue to experience a moderate upward trend, with an average increase of 3% - 8%. Among them, fine Dou Zhong and Ice Dou Zhong with good appearance and unique characteristics will have stronger appreciation potential.

IV. Investment Advice

• Focus on Quality, Not Blindly Pursuing "Oldness": The value of Dou Zhong jadeite is mainly reflected in its color, fineness of texture, and carving. Choosing Dou Zhong with bright and even color, clean texture, no obvious flaws, and exquisite carving will have greater potential for preservation and appreciation.


• Pay Attention to Fine Dou Zhong and Ice Dou Zhong: Fine Dou Zhong and Ice Dou Zhong belong to the mid-to-high end within the Dou Zhong category, possessing both wearing value and certain collection value, making them cost-effective investment choices.


• Beware of "Optimization Treatment": When purchasing, be sure to choose jadeite with authoritative appraisal certificates to avoid buying jadeite that has undergone optimization treatments such as B-goods or C-goods, which may result in financial losses.


• Long-Term Holding, Rational Investment: Jadeite investment is a long-term investment, and short-term price fluctuations can be significant. Investors are advised to take a long-term view, avoid blind speculation, and make reasonable allocations based on their financial capabilities.


• Compare Multiple Sources, Seek Professional Advice: Before purchasing, compare prices and quality from different merchants and channels. If necessary, consult professional jadeite appraisers or collectors for advice.

In summary, the Dou Zhong jadeite market will remain active for some time. For consumers with a certain budget who seek practicality and value preservation, it is a noteworthy investment category.